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Tatango Launches TatangoPlus, An Enterprise Version of its Popular SMS Platform

It was announced today that SMS marketing provider Tatango has debuted an all-new, Enterprise-level offering targeted at larger organizations with larger SMS marketing needs. Dubbed TatangoPlus, the...

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Infographic: Mobile Monetization Global Landscape

Ever wonder which company does what it terms of mobile monetization?  Lucky for you, the folks over at inneractive wondered the same thing and produced an awesome infographic detailing the many...

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Innovation is Relative. Don’t Let it Move your Business Backwards

The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Have you ever been in a meeting where you’re told your ideas are not “innovative” enough?...

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Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads

Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for mobile advertising. The survey found that 46 percent of...

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New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging

Ever wonder why brands with mobile apps leverage push messaging to drive user engagement?  Or why push messaging has become such an important tool for mobile marketers? Urban Airship, the largest...

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App Monetization Exchange inneractive Lands $3.5M Series B for Continued...

It’s been announced that app monetization exchange, inneractive, has secured a series B round worth $3.5M, bringing total funding for the company to $8.5M. The new round was led by Evergreen Venture...

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Webinar Tomorrow: Mobile App Engagement & Retention Using Mobile Push Messaging

Just a quick reminder that Mobile Marketing Watch is hosting a webinar tomorrow entitled “The New Rules of Success for Mobile App Engagement & Retention,” presented and sponsored by Urban Airship....

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Industry Reaction & Commentary on iPhone 5 Announcement

Though it’s only been a few hours since the announcement of the iPhone 5, we’re already starting to field industry reaction and comments — both good and bad. One of the larger disappointments felt...

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Infographic: What the iPhone 5 Costs Consumers & Developers

That was quick.  Our friends over at Velti have already pulled metrics to analyze the costs associated with upgrading to the iPhone 5 — both for consumers and developers — and even produced the...

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TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization

Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get truly measurable results from their...

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