Tatango Launches TatangoPlus, An Enterprise Version of its Popular SMS Platform
It was announced today that SMS marketing provider Tatango has debuted an all-new, Enterprise-level offering targeted at larger organizations with larger SMS marketing needs. Dubbed TatangoPlus, the...
View ArticleInfographic: Mobile Monetization Global Landscape
Ever wonder which company does what it terms of mobile monetization? Lucky for you, the folks over at inneractive wondered the same thing and produced an awesome infographic detailing the many...
View ArticleInnovation is Relative. Don’t Let it Move your Business Backwards
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Have you ever been in a meeting where you’re told your ideas are not “innovative” enough?...
View ArticleHipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads
Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for mobile advertising. The survey found that 46 percent of...
View ArticleNew Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging
Ever wonder why brands with mobile apps leverage push messaging to drive user engagement? Or why push messaging has become such an important tool for mobile marketers? Urban Airship, the largest...
View ArticleApp Monetization Exchange inneractive Lands $3.5M Series B for Continued...
It’s been announced that app monetization exchange, inneractive, has secured a series B round worth $3.5M, bringing total funding for the company to $8.5M. The new round was led by Evergreen Venture...
View ArticleWebinar Tomorrow: Mobile App Engagement & Retention Using Mobile Push Messaging
Just a quick reminder that Mobile Marketing Watch is hosting a webinar tomorrow entitled “The New Rules of Success for Mobile App Engagement & Retention,” presented and sponsored by Urban Airship....
View ArticleIndustry Reaction & Commentary on iPhone 5 Announcement
Though it’s only been a few hours since the announcement of the iPhone 5, we’re already starting to field industry reaction and comments — both good and bad. One of the larger disappointments felt...
View ArticleInfographic: What the iPhone 5 Costs Consumers & Developers
That was quick. Our friends over at Velti have already pulled metrics to analyze the costs associated with upgrading to the iPhone 5 — both for consumers and developers — and even produced the...
View ArticleTapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get truly measurable results from their...
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